Russell Parsons: Marketers need to remember good habits, not just forget bad ones

The need to ‘unlearn’ has been a commonly held belief in business for some years – shedding habitual behaviours in how you carry yourself and in business process, operations and management. The need to rethink has become particularly acute in the wake of digital disruption, where legacy thinking is plain daft.
Marketers love a buzzword more than most, never happier than if demonstrating bleeding-edge thinking as the primary change agent, or something. No surprise then that the