Russell Parsons: Has data been trumped by mass media?

The titanic battle for the keys to 1600 Pennsylvania Avenue is reaching its final stages. Will it be the highly-qualified pragmatism of the former Secretary of State or the bile and bluster of the property tycoon turned reality show star that will win the day on 8 November?
Whoever triumphs, it is safe to say that the marketing strategy and tactics employed by Donald J Trump are unlikely to be seen again. The Republican nominee’s methods characteristically eschew convention