21-12-2016 08:59 via marketingweek.com

Royal Caribbean ‘confident’ young people will switch to cruises

Cruises have gone through a ‘revolution’, with the age of their average customer falling from 50+ to 40+, according to Royal Caribbean.
Mario Bounas, director of marketing at Royal Caribbean International, claims the cruise ship industry has doubled in value since 2002 and that 1.7 million Brits have taken a cruise holiday in 2016.To tap into this rising demand, Royal Caribbean’s latest campaign shows wild swimming next to a waterfall, sunbathing on a beach and ‘surfing&
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