Robin Bonn: Why it’s time to tell agencies the truth about pitching

Classic 80s romance When Harry Met Sally explores whether men and women can ever be friends “because the sex part always gets in the way”.
Watching it again recently, two things struck me. Firstly, it turns out there’s a whole film wrapped around the fake orgasm scene (who knew?). And secondly, Harry and Sally’s love/hate relationship is a lot like the one between brands and their agencies – especially when it comes to pitching.
Agencies joyfully take part and then