Robin Bonn: Don’t be seduced by chemistry – it shouldn’t win the pitch

Here’s a quote from Alain de Botton for the lovelorn or lyrical among you: “The longing for destiny is nowhere stronger than in our romantic life”.
Modern culture conditions us to overvalue the visceral thrill of meeting someone new. We’re in love with falling in love. And the same applies to you and your agencies.
The C-word    
At a recent industry thing, I was struck by the contrasting use of a word we all know and love – chemistry. Everyone agrees it&r