River Island on how its ‘Snapchat first’ can make the store experience ‘fun again’

River Island has teamed up with Snapchat to launch bespoke branded filters that can only be accessed when entering one of its shops.
Customers are invited to visit one of more than 280 River Island stores, with the best subsequent use of the filters – which are designed to convey cultural messages that change with the fashion seasons – on social media resulting in potential prizes such as a £1,000 shopping spree.
There has been a wave of brands turning to Snapchat over recent m