River Island hopes renewed customer experience focus can help it see off digital rivals

River Island has been a core part of the British high street for the last 30 years. And yet its roots date back even further than that; to the 1940s, when founder Bernard Lewis decided to start selling more than just fruit, veg and knitting wool from a bombed-out site in the east end of London.
From Lewis Separates to Chelsea Girl to River Island, the fashion brand, in all its iterations has survived for eight decades in an ever-changing retail landscape.
But as the UK retail sector undergoes o