Ritson versus Sharp: Who won the clash of the marketing titans?

Marketing heavy weights Byron Sharp and Mark Ritson took to the stage yesterday evening (5 October) at the Festival of Marketing to go head-to-head on some of marketing’s biggest issues.
To kick off the debate, Ritson was given 10 minutes to criticise, question and playfully mock some of Sharp’s most well-known theories as presented in his hugely successful book ‘How Brands Grow’.
Admittedly, Ritson did start off his speech rather amicably. He admits he will likely be rem