Ritson and Sharp reveal their marketing heroes and the biggest challenges facing the industry

Which marketing company do you most admire and why?
Ritson: P&G. It was so far ahead of everyone else in creating brand management at its company in the pre-war years and with Marc Pritchard that spirit of being in the vanguard of stewarding best practice in marketing is continuing.
Sharp: I meet many impressive marketers in impressive companies. These companies have much to be proud of, as the modern market economy is just amazing. For example, step into a Whole Foods Market and the choices