Richard Shotton: Don’t applaud ads for their craft but for their effectiveness

Midnight. Yekaterinburg, Russia.
A team of creatives working for the Russian news website Ura left their offices armed with spray paint.
Their client was incensed by the government’s apathy towards the potholes that blighted Yekaterinburg’s roads. For months the website had been petitioning city officials about the poor state of the streets, to no avail. Finally, they decided to turn vigilante.
Finding three gaping potholes, they sprayed intricate, life-like portraits of the Governor