26-03-2018 14:56 via marketingweek.com

Richard Shotton: Aim for average and you’ll serve no one well

In the late 1940s the US Air Force faced a problem: a worrying number of planes were crashing. The situation deteriorated until, in February 1950, 17 planes plummeted to the ground in a single day.
The investigators concluded that poor cockpit design was exacerbating pilot error. The cockpits, built to suit the average pilot in 1926, were not fit for purpose. In the intervening 25 years pilots had outgrown them.
Once the problem was identified the top brass moved with impressive speed. They rec
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