Revealed: The world’s most valuable brands

Brands that are using technology to make people’s lives easier in new and innovative ways are winning in 2018, according to Kantar Millward Brown’s latest BrandZ report of the world’s top 100 brands, with technology and tech-related names accounting for 92% of the overall ranking.
Tech behemoths Google and Apple lead the way, both of which break the $300bn brand value threshold for the first time – the only brands in the ranking to do so. Google again takes first place wi