Retail sales, GDPR, customer experience: 5 killer stats to start your week

1. What the next generation of marketers want
Four in 10 of 500 young people surveyed say they would consider a job in marketing but the majority (72%) do not believe a degree in marketing is necessary.
Instead, 21% would seek for a trainee marketing job and 20% for a marketing apprenticeship, while 14% think a specific marketing qualification is the best route into the industry.
The study also found that 64% of those aged 17 to 19 who left school or college in the past six months and are inter