Research is here to create, not just evaluate

There is a quote reverberating across the consumer research industry. “The pace of change will never be this slow again.”  It’s a neat description of what’s driving our sector right now.
Tech operations like ZAPPI and our own EXPRESS platform give access to consumer opinions, at a time when client budgets are under pressure. In addition to speed, we’re sticking our neck out by maintaining a level of human interpretation of the data. In our experience, insight