07-08-2018 16:08 via marketingweek.com

Renault brings back Thierry Henry to reignite ‘va va voom’

Former French footballer Thierry Henry has resigned with Renault as a brand ambassador in a move that will see the car brand’s famous ‘Va Va Voom’ ads return to UK TV screens for the first time since 2011.
Henry, who first starred in Renault’s adverts in 2002, will feature in a new series of TV idents as part of Renault’s sponsorship of Premier League football on Sky Sports. The spots will be broadcast during or around 96 live matches and non-live programming
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