Relevancy and responsiveness: The secrets to successful brand growth

Relevancy and responsiveness are key traits shared by the brands that have retained their place on Interbrand’s list of the top 10 most valuable brands 20 years after the ranking made its debut.
Coca-Cola (1) topped the Best Global Brands valuation list two decades ago, followed by Microsoft (2), IBM (3), Intel (4) and Nokia (5). The ranking back in 2000 was rounded off by General Electric (6), Ford (7), Disney (8), McDonald’s (9) and AT&T (10).
Taking into account changes to th