Recommended reading: Story-driven marketing and tackling ignorance

The Perils of Perception: Why we’re wrong about nearly everything
By Bobby Duffy
Are you ignorant? Probably. From politics to parenting, managing director of Ipsos Mori Social Research Institute, Bob Duffy, uses this book to prove the huge gap that most of us have between perception and reality.
Grounded in facts, facts and more facts, Duffy seeks to dispel myths around a range of topics while also showing how dangerous these misconceptions can be. The book breaks down the areas we usuall