Recommended reading: Inside Snapchat’s rise and removing creative clichés

How to Turn Down a Billion Dollars – The Snapchat Story
By Billy Gallagher
Want to learn how Snapchat built its social media empire? Well, now you can. This book documents Snapchat’s rise, including how the company’s founding trio Evan Spiegel, Bobby Murphy and Reggie Brown grew the app, from a late-night idea to one of the world’s most influential social media platforms, valued at more than $25bn.
Former TechCrunch journalist Billy Gallagher has covered Snapch