Recommended reading: How to fuel loyalty and future proof your brand

Truth: A User’s Guide
By Hector Macdonald
With the phrase ‘fake news’ dominating the conversation in 2017, Hector Macdonald’s Truth feels like timely reading. Drawing from examples including the infamous Brexit bus and the way the Texas Department of State Health Services spread misinformation to pregnant women, the author asks whether it is ever morally acceptable for marketers to lie? It also looks at how consumers can protect themselves from misleading truths.
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