Recommended reading: Digital transformation and powering change

Digital Darwinism
Tom Goodwin
Digital transformation remains high on the agenda for many businesses. But with 84% of digital overhauls failing according to Tom Goodwin, more needs to be done to protect and future-proof businesses in the digital age. Goodwin, who is executive vice-president of Zenith, argues that every assumption the business world has made about digital is wrong. He suggests brands have become complacent and reveals why digital innovation is failing. He then offers readers guid