Recommended reading: Brands in a post-truth world and developing a ‘digital spine’

The Post-Truth Business: How to rebuild brand authenticity in a distrusting world
By Sean Pillot de CheneceyIn a post-truth world defined by mistrust, the connections between brands and consumers are increasing becoming severed. Now insights and brand strategy expert Sean Pillot de Chenecey argues that to strengthen engagement in a fractured world brands need to close the credibility gap if they want to play an authentic role in consumers’ lives. Covering everything from conscious capital