28-03-2019 14:27 via marketingweek.com

Recommended reading: Apple in the new era and building resilience

Tim Cook: The Genius who took Apple to the next level
By Leander Kahney
When one of the world’s most famous innovators Steve Jobs passed away in 2011, Apple’s fate was placed in the hands of Tim Cook. Society had little faith the numbers-driven and “unimaginative operations guy” could replace the creative visionary.
This biography explores how Cook defied all expectations to drive the tech giant through a new era of success, becoming the world’s first $1trn company
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