RBS takes inspiration from Amazon and Uber as it puts focus on customer experience

The Royal Bank of Scotland (RBS) and its Irish subsidiary Ulster Bank are taking learnings from the likes of Amazon, Uber and SkyScanner in order to “keep up” with consumer expectations of “one-click” digital experiences.
But according to RBS’s commercial business and private bank marketing director, Maeve McMahon, and Ulster Bank’s head of commercial excellence, analytics and consumer insights, Jim McCormick, in order to do that they’ve