RBS CMO: Advertisers should remember they need agencies

I have been in advertising for a number of years and worked across many great agencies and brands. At times, our industry has made me immensely proud. At others, less so. We are facing numerous challenges (ad blocking, ad fraud, declining consumer trust) and it’s vital we work together to uphold our industry’s integrity as we confront them.
I am currently CMO for RBS. I have seen first hand what happens when trust breaks down between counterparties, customers, regulators and lawmake