RAF challenges sexist stereotypes with provocative ad juxtaposing clichéd ad slogans with front line combat

The Royal Air Force (RAF) is launching a thought-provoking campaign, ‘Women should be defined by actions, not clichés’, challenging sexist stereotypes and the clichéd portrayal of women in advertising.
Developed by RAF’s creative agency Engine, the campaign mocks the gender stereotypes that frequently appear in mainstream advertising, juxtaposing them with the RAF’s own talent serving in front line roles.
Those stereotypes include phrases such as: