‘Quantum marketing’ is the industry’s next skills challenge

Most of the marketing tasks that once took highly-skilled teams weeks to accomplish can now be actioned in minutes by an individual with a smartphone. Even the most complex programmatic campaigns are triggered, delivered and dynamically optimised in milliseconds. But speed isn’t everything.
According to the latest IDM research on skills and personal development, the drive for increased productivity and efficiency is constrained by the fact that 49% of marketers have not received training i