Quaker takes on on Starbucks and Pret

Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and talking up its health credentials.
Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 to an estimated 432 million kilograms in 2016, senior brand manager Eric Williams believes the PepsiCo-owned brand is in a “unique p