Purpose-driven ads, voice search, loyalty: 5 killer stats to start your week

1. Channel 4 claims young audiences are more receptive to purpose-driven ads
Young people aged between 16 and 34 are more likely to resonate with important issues through purpose-driven advertising.
A study of people in the 16-34 and 35-65 age brackets found 55% of respondents believe brands should use their power for good, while 45% argue they should only focus on selling products and services.
Young people are particularly receptive to ads containing a wider societal or cultural message, with