Procurement needs to trust marketing more, says Mondelēz

Procurement departments need to stop trying to get in the middle of marketers’ relationships with their agencies and instead trust them to make the right decisions, according to Paul Smith, senior director of global marketing and sales procurement at Mondelēz.
Speaking at the ProcureCon Marketing conference in London yesterday (13 June), Smith said procurement has a role to play in motivating both marketers and agencies to do the best work. But that it “cannot get involved in ev