14-03-2018 14:45 via marketingweek.com

Print in the digital age: How technology is transforming print procurement

Most sectors have been disrupted by technology, including the print industry, and it’s changing the way marketers buy print.
Marketers who outsource their print buying to third parties can easily work directly with printers thanks to automated print procurement solutions. Marketers who already work with a trusted printer can also find ways to streamline their processes further.
Using an external partner to source print seems an obvious choice. You hand over the relevant information and le
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