Pret, Apple, plain packaging: Everything that matters this morning
Calls to extend plain packaging could cost the drinks industry $293bn
The drinks industry could stand to lose $293bn if calls to extend plain packaging beyond tobacco products are enforced, according to a new study.
The analysis by Brand Finance looks at the potential financial impact of such legislation across four categories, including alcohol, confectionery, savoury snacks and sugary drinks, with drinks brands found to be most vulnerable.
Eight major brand-owning businesses were analysed. The
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