07-02-2018 01:01 via marketingweek.com

Poundland’s ‘irresponsible’ #ElfBehavingBad social campaign banned

Poundland has landed itself in hot water with the Advertising Standards Authority (ASA) after the UK advertising watchdog received 85 complaints about nine “offensive” and “sexually explicit” ads the retailer ran in the run-up to Christmas.
The offending ads, which appeared across Poundland’s Twitter and Facebook pages promoting its #ElfBehavingBad campaign, featured a toy elf doing questionable things in various festive scenarios.
This included drawing a pair of br
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