Pokémon Go is ‘not just a fad’, data shows

Pokémon Go has been downloaded by 6.1 million adults and is still being played by 87% of those, suggesting the first popular augmented reality game “is not just a flash in the pan”.
Developed by Niantic Studios, which licenses Pokémon from Nintendo, the augmented reality game involves players walking around the real world to capture virtual Pokemon via smartphones and then pit them in fights against other players. And new data from YouGov shows just how popular it has b