Pizza Hut launches loyalty scheme to ‘close the loop’ with consumers

Pizza Hut Europe is launching its first UK loyalty programme as it looks to reward customers amid growing competition in the food delivery market and the increasing popularity of food delivery in the life of British consumers.
The Hut Rewards programme will enable customers to earn a special reward currency called ‘slices’, with one slice earned for every £10 spent. The rewards are split into three different levels: five slices and consumers receive a free side, for seven slic