Pizza Express restaurants to host standup comedy in bid to arrest sales decline

Pizza Express is on a mission to turn the business around after facing heavy losses, and is looking to standup comedy and celebrity talks to differentiate itself from newer competitors.
The Telegraph revealed this morning (3 July) that losses at Pizza Express reached £17m in 2016, compared to a £10m loss in the previous year. Like-for-like sales in the UK and Ireland fell by 0.9% in 2016, despite the chain agreeing a new partnership with delivery giant Deliveroo.
The brand’s CE