Pinterest joins the video ad battle

Pinterest is launching video ads in the UKPinterest is launching video ads on its platform as it looks to compete with rival digital platforms such as Facebook, Twitter and YouTube for brands’ growing video ad budgets.
Its first video format, which it is testing in beta mode, will allow brands to pay to have their videos appear in users’ home or category feeds. However, Pinterest is taking a different approach to its rivals in terms of how it presents those ads.
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