Pernod Ricard puts faith in programmatic despite brand safety concerns

Absolut Vodka is one of the brands owned by Pernod Ricard.Pernod Ricard is increasing its focus on programmatic ad buying, as it looks to deliver savings and target consumers “in the way they want to engage”.
Speaking at a breakfast roundtable today (5 September) to discuss the company’s full-year results, the business admitted it is currently looking to make €200m (£184m) worth of savings by 2020.
In 2017 alone it managed to save €60m (£55