Pernod Ricard pushes innovation agenda with connected cocktail library launch

Pernod Ricard is pushing further into the Internet of Things (Iot) by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.
The Opn product was unveiled at Consumer Electronics Show (CES) in Las Vegas yesterday (5 January). Pernod Ricard says the aim is to transform the way consumers enjoy spirits and experience mixology at home.
The spirits company, which owns brands such as Ballantine&r