Pernod Ricard on ‘right trajectory’ following marketing and strategy shake-up

Pernod Ricard has unveiled its first set of results since putting its former finance chief in charge of brand strategy and beginning its transformation plan, which CEO Alexandre Ricard says is starting to pay off.
Speaking at its first half results this morning (12 February), Ricard told Marketing Week the results are evidence that the changes the business has made to its management team – including the appointment of Christian Porta to the newly-created role of global mana