Pernod Ricard doubles down on investment in ‘super premium’ brands

Pernord Ricard is doubling down on investment in its super premium brands as it looks to capitalise on the ‘drink less but better’ trend.
Despite economic uncertainties in the face of a potential no-deal Brexit, the brand remained clear that it would continue to invest in its super premium products particularly across gin and whisky.
Speaking during the company’s full-year results meeting this morning (3 September) David Haworth, managing director of Pernod Ricard UK,  exp