Pernod Ricard, Bumble, M&S: 5 things that mattered this week and why

Pernod Ricard taps into the ‘drink less but better’ trend
Pernod Ricard believes the days of Brits getting drunk on cheap booze are increasingly behind us. The company is doubling down on investment in its super premium brands to capitalise on what it dubs the ‘drink less but better’ trend.
This is despite economic uncertainty suggesting that consumers are cutting back on spending. This might be the case, but people are saving money by drinking more expensive alcohol at