19-06-2017 09:00 via marketingweek.com

Periscope, Diageo, Etsy: Everything that matters this morning

Periscope to turn ‘like’ hearts into money
Twitter’s live-streaming app Periscope is giving its creators a new way to make money. It is introducing Super Hearts, which users buy with real money and then send as a sign of support as a donation to their favourite broadcasters.
Subsequently, broadcasters can then trade hearts for real money keeping 70% of the value and giving the other 30% to Periscope. Periscope said the hearts are meant as “a meaningful way to ce
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