Pepsi’s tone-deaf Kendall Jenner ad deserves to be criticised

Teaming up with the world’s biggest supermodel Kendall Jenner to target a soft drink at millennials sounds like a pretty safe bet. Yet, just 24 hours after airing its latest celebrity-driven TV campaign, Pepsi has had to defend itself from a spectacularly negative social media reaction.
Since the Pepsi ad aired on 3 April, there have been 124,598 social media posts referencing it, according to digital agency Meltwater. And of the 105,524 posts by members of the public, 47,202 have been neg