21-01-2019 08:30 via marketingweek.com

PepsiCo, P&G, Asics: Everything that matters this morning

Consumer goods giants join recycling scheme
Procter and Gamble (P&G) is the first of several other consumer goods giants such as Unilever, PepsiCo, Nestle and Coca-Cola, to agree to trialling a new scheme for reusable and refillable packaging.
As part of the scheme called Loop, which is run by recycling company TerraCycle, customers can make online orders for products such as shampoo and washing powder but have them packaged and delivered in reusable packaging rather than single-use plastic
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