PepsiCo on the launch of its first ecommerce-only brand Drinkfinity

PepsiCo is bringing its first ecommerce only product, Drinkfinity, to the UK as it looks to widen its appeal among a younger, health-conscious customer and develop more one-to-one relationships with consumers.
Drinkfinity is a healthy squash-like drink that comes in the form of plastic ‘pods’ that are added to water. They include flavours such as Blackberry Acai Charge, White Peach Chill and Pineapple and Coconut Water.
Consumers can only buy the pods, along with a reusable bottle de