05-02-2018 07:55 via marketingweek.com

PepsiCo, Google, Homebase: Everything that matters this morning

Doritos to launch ‘lady friendly’ crisps with quieter crunch
Doritos’ parent company has unveiled plans to launch ‘lady-friendly’ crisps which make a quieter crunch when eaten.
No, it’s not April Fool’s.
They’re also less messy, and come in a package small enough to fit in a woman’s handbag.
Despite sparking a social media storm, PepiCo, Doritos’ manufacturer, says recent research revealed woman don’t like to lick their fingers or
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