PepsiCo: ‘Employer brands need as much attention as consumer brands’

It’s no surprise that many big tech companies are top of the global brand rankings, with several growing their brands both in terms of value and revenue.
Tech companies have pioneered new ways of doing business – not least in their approach to the workforce. But it didn’t take long for the cracks to appear in Silicon Valley. Casual dress, unlimited holiday and a cool office only go so far. Allegations of workplace bullying and glass ceilings have turned some employer brands to