Pepsi, P&G, World Cup: Five things that mattered this week and why

Pepsi puts focus on innovation
The fizzy drinks industry is facing a tough time at the moment as consumers move away from products high in sugar and governments look to tackle the obesity problem. One way to counter that is to look for new products and innovations, and that’s what Pepsi is doing.
For some time it has had an innovation hub in Europe responsible for fostering smaller brands and developing new ones; that’s how Drinkfinity was launched. And now it is taking the strategy