07-07-2017 12:09 via marketingweek.com

PayPal says eBay separation has been ‘freeing’ as it talks up contextual commerce

It has now been two years since eBay and PayPal started to trade separately. And all the signs suggest PayPal has benefitted most from the divorce.
It rose 13 places to 52nd in this year’s Millward Brown Brand Z power rankings; this made it one of the 20 biggest risers and saw its brand valuation rise to $19.15bn.
It also recently linked up with Channel 4. Over the next six months, the exclusive partnership will see PayPal launch a series of adverts centered around Channel 4 shows such as
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