P&G’s Roisin Donnelly: Marketers too hung up on platforms will lose focus on consumers

Speaking at an Oystercatchers event last night (17 May) on ‘How to be a modern marketer’, Donnelly said while P&G has “changed constantly” since she joined one thing has remained the same and that is its focus on the consumer.
“[P&G] is not the company I joined but the consumer is still at the heart. We talk about digital and the pace of change but you have to put people at the heart to be successful. Marketers are too hung up on platforms and the late